3.5 Developments and trends

Since the 1990s the figures for participation in culture slightly increased. This was due on the one hand to the growing supply, particularly at regional level, of the book market, small stages, film, youth music and exhibitions. Participation figures of big institutions however were stagnant or slightly declining.
(Source: Kultur-Monitoring, 2007)

Access to art is no privilege

Wider access to culture and the arts is and will remain a main issue. Free admission to all federal museums for people up to the age of 19 from 2010 can be regarded as a striking measure by the Federal Ministry for Education, Arts and Culture. Visitor numbers have increased by more than a third compared to the comparative period in 2009.

"Hunger for Art and Culture" [Hunger auf Kunst und Kultur] is another successful initiative to promote access to art and culture. Meanwhile more than 450 arts and cultural institutions (exhibition halls, museums, theatres, cinemas etc) provide free admission for unemployed and economically disadvantaged persons.

Starting with basic education

Arts and cultural education inside the formal education system is still a key issue. Here the fundaments for the understanding of and the ability to enjoy art are built. Between 2007 and 2010, more than 15.000 cultural education projects [Kulturvermittlungsprojekte] were implemented, the tendency is growing. Every school in Austria shall have established a partnership with a cultural institution before 2013.
(Source: bmukk.gv.at/kultur/kulturvermittlung/kunstmachtschule.xml)

Film and media education

A growing number of initiatives concern film and media education [Filmvermittlung] for in-school and outside-school media teaching:

Filmvermittlung.at is the film education initiative of the international short-film festival VIS Vienna Independent Shorts. Since 2004 short-film competitions for schools take place in Austria.

The weblog medienpaedagogik.at/blog is a network of institutions, projects and individuals in the field of learning with the new media. It focuses on media, teaching and life-long learning in Austria.

Bikum, the Society for Education, Culture and Media promotes the exchange between science, pedagogic practice, art and the media. The on-line platform is addressing people and organisations from the field of media education.

Senior Citizens, handicapped persons and migrants

Senior Citizens are an increasingly interesting target group for cultural institutions and cultural activities. The platform kulturleben.at provides access to a wide range of activities all over Austria addressed to active seniors 50+ [Museums, theatres, clubs, dance].
(Source: kulturleben.at/Kulturtipps/seniorentipps.xml)

In their attempts to reach new target groups, cultural institutions develop special programmes for migrants and handicapped persons.